Abstract:In recent years, the acceleration of Chinese shopping online market is gradually emerging a new situation. It grows rapidly with the development of internet economy and the effect of favorable factors. Experts indicate that online shopping will welcome its gold time of development in the next 3 to 5 years, and it will bring vast development space for retail market in China. As online shopping has become increasingly popular nowadays, the web interactive design becomes a hot topic. It is of great importance to explore and resolve the problems existed in current research on web interactive design.
Keyword: Internet economy、Chinese online shopping market、current research、interactive design.